Expert Skincare Advice,

Personalized To You

Stratum is not sponsored by any brand,

and has no industry ties.

We give you advice based in science,

not marketing BS.

Skincare is confusing.

We make it simple.

A diagram showing a morning skincare routine.

You want a skincare routine that suits your skin, actually works, and won't cost a lot. Stratum finds that for you. From thousands of brands and custom Stratum formulations.

Made by a dermatologist who believes less is more.

Get A Routine That Makes Sense

Advice so personalized, it's almost scary

We don't believe in generic skincare advice. Take our quiz and read our detailed explanations for which products suit your skin. You'll see what we mean.

Products that a dermatologist would recommend

Stratum uses the same approach that Dr. Syed does with patients. We focus on evidence-based ingredients proven to help with your skin concerns.

The best combination from thousands of brands

Whether from popular skincare companies, exciting newcomers, or custom Stratum formulations - we'll give you the best products for you, regardless of brand.

97% of people changed their routine based on Stratum's advice

"Using Stratum was so easy. My skin improved as a result of the products advised..."

- Cheri M.

"Stratum helped me streamline and economize my skincare routine!"

- Naofal D.

"Advice from Stratum was much more beneficial than going to a professional dermatologist... It has been an incredible experience."

- Soniya H.

"I always found skincare advice to be inaccessible or expensive - Stratum changed that..."

- Humza S.

"I felt more confident knowing that I was receiving personalized advice..."

- Naofal S.

Stratum provides personalized skincare based in dermatology—not marketing hype. Founded by Dr. Usama Syed, a board-certified dermatologist in NYC, Stratum helps you find products that actually work for you.